The Ultimate Startup Song: Once in a Lifetime

The startup culture is fascinating. A world of vision, hard work, talent, innovation, fame and daring. The dream of going from rags to riches and the reality of losing it all. The biggest roller-coaster of the twenty-first century economy. The (upper) middle-class kids’ version of becoming Pelé.

Swedish serial entrepreneur Hjalmar Winbladh, whose latest startup is Wrapp

That’s why ‘Once in a Lifetime’ by Talking Heads is the ultimate startup theme song:

You may find yourself living in a shotgun shack
You may find yourself in another part of the world
You may find yourself behind the wheel of a large automobile
You may find yourself in a beautiful house with a beautiful wife
You may ask yourself, well, how did I get here?

The live version from Stop Making Sense (1984) remains a classic.

Even if the daring youths meet their comeuppance trying to make big business, there’s still hope. They just gotta figure it out again. Because in this brave new world, even failures count. How to get your act together after a fiasco? Get your tip from Talking Heads:

Water dissolving and water removing
There is water at the bottom of the ocean
Remove the water, carry the water
Remove the water from the bottom of the ocean
Letting the days go by, let the water hold me down
Letting the days go by, water flowing underground
Into the blue again, after the money’s gone
Once in a lifetime, water flowing underground
Into the blue again, into silent water
Under the rocks and stones, there is water underground
Letting the days go by, into silent water
Once in a lifetime, water flowing underground

‘Once in a Lifetime’ was the lead single of Talking Heads’ the 1980 album Remain in Light. The single did not make it to the top of the charts, but became popular thanks to this video featuring David Bryne’s fresh dance moves inspired by his choreographer, Toni Basil, who showed him footage of epilepsy sufferers.

TGIF.

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